Online Reputation: Tools and Tips to Manage Effectively

by Sylvia Browder

"Do you know what people are saying about you, your business or brand? Whether you are managing one or all, your online reputation is extremely important. According to a recent study at Forrester Customer Experience Forum, a single negative comment using a social media platform, can equate to a loss of 30 potential clients. Can your business afford such a loss? If the answer is NO, then read on for tools and tips."

Read tips here
http://theceomamma.com/blog/online-reputation-tools-and-tips-to-manage-effectively/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+theceomamma+%28TheCEOMamma%29&utm_content=Yahoo!+Mail

An 8-Step Guide to Managing Negative PR

by Dorothy Crenshaw

It's hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public...The way you handle a negative story can make all the difference. Here's how to respond without fanning the flames of a negative situation.

Read steps here
http://www.entrepreneur.com/article/225059#

8 Ways to Improve Your 'About Us' Page

by Jeff Haden

"...After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services. That's why your About Us page is often your website's make or break page."

Continue reading article here
http://www.inc.com/jeff-haden/8-ways-to-dramatically-improve-your-about-us-page.html?cid=em01013week41