Pinterest's Impact on Users and on Your Brand

Some quick stats:

Pinterest has grown from 700,000 to 20,000,000 unique users in the past year; that's already almost half the number of Twitter's users.

It is cannibalizing other social media: Compete attributed a 3% decline in Facebook activity in June to users' preferences for Pinning.

1 in 4 users spend less time on other social media in Pinterest's favor, with 15% of Pinterest users saying they don't use any other social sites.

That number's even higher, 23%, among those with an income of less than $30,000.

Read more here
http://www.marketingprofs.com/short-articles/2642/pinterests-impact-on-users-and-on-your-brand#ixzz28S4pxro1

What Is Pinterest?

by Kelby Carr

Pinterest is an online pinboard, a visual take on the social bookmarking site. Unlike other social bookmarking sites, such as Digg and StumbleUpon, content shared on Pinterest is driven entirely by visuals. In fact, you can't share something on Pinterest unless an image is involved.

Read more here
http://www.dummies.com/how-to/content/what-is-pinterest.html?cid=dn_article

Pinterest Now No. 3 US Social Network

Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise.

Web traffic to Pinterest traffic surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits, Experian reports.

Read more here
http://www.marketingprofs.com/charts/2012/7613/pinterest-now-no3-us-social-network-surpasses-linkedin?adref=nlt041012&utm_source=mpt&utm_medium=survey&utm_campaign=basic&utm_term=socmedia&utm_content=article