It's hard to predict, and even harder to handle appropriately. It may come in the form of a Google Alert, a phone call inviting comment, or an email from a customer or colleague. You, or your company, is being criticized in public...The way you handle a negative story can make all the difference. Here's how to respond without fanning the flames of a negative situation.
Read steps here
http://www.entrepreneur.com/article/225059#
