"...Your LinkedIn profile represents your professional image on the Internet and can be found through searches on LinkedIn or search engines. When people search the Internet for your name, your LinkedIn profile will most likely be one of the top search results, so you want to make a great first impression."
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http://www.entrepreneur.com/article/224502?cam=Email&ctp=Newsletters&cnm=sales&cdt=October%20%209,%202012&cdn=224502