"Here, then, is my 10-step social media strategy checklist. It's hardly magical stuff; you could probably apply a lot of these questions to just about any advertising or marketing you do. But going through this checklist as you build a social media strategy will help you develop a strategy based on results, not hype. It may be painful, especially if you like new things (Oooh! Shiny!), but when you get real results instead of making excuses, you'll be glad you did."
Read article here
http://www.clickz.com/clickz/column/1713141/a-social-media-strategy-checklist
