by Biba F. Pedron
An informative article in today’s eMarketer shows that Twitter followers are more likely to induce advocacy and future purchases than those on Facebook. According to their data, 37% of respondents were more likely to purchase from a brand after following them on Twitter as opposed to only 17% of those that “like” a brand on Facebook.
Read article here
http://www.bibapedron.com/2010/09/why-twitter-followers-are-better-than-facebook-fans
