by Diana Ransom
"...For all the benefits social networking delivers — simple, inexpensive and viral — it's also time consuming. And if you're not prepared to devote a sizable portion of your day, or, at least, ask an employee to step up, aimlessly participating in social networks can quickly become deflating."
Read article here
http://online.wsj.com/article/SB10001424052748703363704574503693994521878.html
